from an award winning Branding Strategy Consultant, Packaging Company & Design Agency
from an award winning Branding Strategy Consultant, Packaging Company & Design Agency
from an award winning Branding Strategy Consultant, Packaging Company & Design Agency
SINGEX
To re-position a veteran brand for a new market segment and global expansion
The Challenge: Singex faced two key challenges. For years, The EXPO exhibition centre has overshadowed parent company Singex. Singex needed branding to re-position itself and build awareness for its holistic suite of services that include Event Development, Marketing, Management and Event Venue Consultancy. Secondly, given EXPO’s entrenched image as a consumer show venue, Singex needed to determine how they should brand and design their Business Convention offering.
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The Result: The re-packaging of the venue saw more than 800 events attended by 7.5 million visitors in 2013, an increase of 13% in the total events held and 25% surge in footfall as compared to 2012. For 2014, the number of events and total visitors are each projected to grow by a further 10%.