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Packaging Design & Branding
from an award winning Brand Strategy Consultant, Packaging Company & Design Agency
Packaging Design & Branding
from an award winning Brand Strategy Consultant, Packaging Company & Design Agency
LION CORPORATION
To achieve record sales
for a heritage brand
The Challenge: Mama Lemon, a household name in Singapore trusted by generations, was grappling with keener competition that was achieving better resonance with a new generation of consumers. It badly needed to re-position itself and re-invigorate its branding as well as packaging design.
The Result: Immediately after its re-launch onto shelves, the brand saw the highest recorded sales they ever achieved in Singapore, increasing and maintaining at some 20% following the launch.
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